{"id":23728,"date":"2025-09-29T11:19:46","date_gmt":"2025-09-29T09:19:46","guid":{"rendered":"https:\/\/www.giulianipharma.com\/?p=23728"},"modified":"2026-05-26T18:16:04","modified_gmt":"2026-05-26T16:16:04","slug":"bioscalin-hair-science-a-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.giulianipharma.com\/en\/media-news\/bioscalin-hair-science-a-new-brand-identity\/","title":{"rendered":"Bioscalin\u00ae Hair Science: a new brand identity."},"content":{"rendered":"<p>Bioscalin<b><sup>\u00ae<\/sup><\/b><span style=\"font-weight: 400;\"> is renewing itself, without forgetting what makes it unique.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It starts once again from the values that have always guided its journey: scientific research, innovation, and quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a renewed communication style and brand image, the brand aims to express its identity even more clearly: that of a company that constantly invests in science to offer effective and reliable solutions aligned with the needs of today\u2019s consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This new chapter represents just the beginning of a journey that will continue to place research evolution and people at its core, with the same passion and dedication that have always distinguished the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this is embodied in the Brand Manifesto:<\/span><\/p>\n<div class=\"row justify-content-center mt-5 mb-5\">\n<div class=\"col-md-8 col-sm-10\">\n<p style=\"text-align: center;\"><b><i>We believe in the invisible force that moves us, <\/i><\/b><b><i>in the connections it creates. <\/i><\/b><b><i>In the chemistry that attracts and connects people.<\/i><\/b><\/p>\n<p style=\"text-align: center;\"><b><i>We study the language of hair, <\/i><\/b><b><i>because we know it shapes identity, confidence, and self-expression. <\/i><\/b><b><i>And the way we see ourselves, the courage with which we show ourselves to the world, <\/i><\/b><b><i>begins with our inner balance.<\/i><\/b><\/p>\n<p style=\"text-align: center;\"><b><i>When we feel good, we open ourselves to others. <\/i><\/b><b><i>When we recognize ourselves as stronger, we are ready to create connections.<\/i><\/b><\/p>\n<p style=\"text-align: center;\"><b><i>For this reason, over the past 30 years we have developed more than 300 patents, <\/i><\/b><b><i>combining research, innovation, and biotechnology to give hair what it needs <\/i><\/b><b><i>to be healthier, stronger, and more resilient.<\/i><\/b><\/p>\n<p style=\"text-align: center;\"><b><i>We work to strengthen what makes you unique, because your confidence begins here too. <\/i><\/b><b><i>When your hair is strong, so are you.<\/i><\/b><\/p>\n<\/div>\n<\/div>\n<div class=\"row justify-content-center mt-5 mb-5\">\n<div class=\"col-md-8 col-sm-10\">\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe class=\"embed-responsive-item\" src=\"https:\/\/www.youtube.com\/embed\/yvF-yizoimU?si=O8ufOz1A9VyTMWQG\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Discover more about the new lines at <\/span><a href=\"http:\/\/www.bioscalin.it\"><span style=\"font-weight: 400;\">www.bioscalin.it<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bioscalin\u00ae is renewing itself, without forgetting what makes it unique. It starts once again from the values that have always guided its journey: scientific research, innovation, and quality. With a renewed communication style and brand image, the brand aims to express its identity even more clearly: that of a company that constantly invests in science &hellip; <a href=\"https:\/\/www.giulianipharma.com\/en\/media-news\/bioscalin-hair-science-a-new-brand-identity\/\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":19216,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-23728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bioscalin\u00ae Hair Science: a new brand identity. - Giuliani | ricerca | Salute | Innovazione<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.giulianipharma.com\/en\/media-news\/bioscalin-hair-science-a-new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bioscalin\u00ae Hair Science: a new brand identity. - Giuliani | ricerca | Salute | Innovazione\" \/>\n<meta property=\"og:description\" content=\"Bioscalin\u00ae is renewing itself, without forgetting what makes it unique. 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