{"id":7042,"date":"2023-01-13T10:59:56","date_gmt":"2023-01-13T09:59:56","guid":{"rendered":"http:\/\/www.giulianipharma.com\/?p=7042"},"modified":"2026-05-26T18:20:38","modified_gmt":"2026-05-26T16:20:38","slug":"giuliani-acquires-the-biogena-line-from-valetudo","status":"publish","type":"post","link":"https:\/\/www.giulianipharma.com\/en\/media-news\/giuliani-acquires-the-biogena-line-from-valetudo\/","title":{"rendered":"Giuliani acquires the BIOGENA line from Valetudo."},"content":{"rendered":"

Milan, January 13, 2023<\/strong> \u2013 Giuliani, a pharmaceutical company recognized for its research in the gastroenterology, hair care, and dermatology fields and owned by the Giuliani family, announces that it has finalized the acquisition of the Biogena dermatological product portfolio from Valetudo, a company based in Bergamo and founded in 1982. Over the past forty years, Valetudo has established itself nationally and internationally thanks to a broad range of cosmetic and pharmaceutical lines supported by constant scientific and technological advancement.<\/p>\n

Biogena is Valetudo\u2019s line dedicated to medical information and pharmacy sales, offering a wide range of therapeutic skin products, hair treatments, cleansers, deodorants, and sun care products. Its leading brands \u2014 including Osmin, Mellis, Inosit, Laris, and Bioliftan \u2014 compete across various dermatology sectors with targeted products designed both to protect the physiological well-being of the skin and to treat the most common skin disorders.<\/p>\n

\u201cThe acquisition of the Biogena line is part of Giuliani\u2019s growth strategy, which is based both on the organic expansion of our leading brands and on the acquisition of strategic external assets that strengthen the Group\u2019s presence and relevance among pharmacists, the medical community, and consumers,\u201d commented Gaetano Colabucci, General Manager of Giuliani. \u201cWith this same vision in mind, less than two years ago we acquired Nathura, a company operating in the nutraceutical sector.\u201d<\/p>\n

Through a multi-year supply agreement, Valetudo will continue collaborating with Giuliani by manufacturing the Biogena line according to the excellent and well-established quality standards that have led to its success over the years. It is no coincidence that Giuliani chose Biogena to strengthen its dermatology division.<\/p>\n

\u201cThe integration of Biogena\u2019s scientific expertise with the advanced research carried out by Giuliani\u2019s Innovation department will lead to even deeper knowledge of the skin barrier in dermatology, enabling the development of increasingly modern and effective products for various skin disorders and different areas of the body,\u201d added Fabio Rinaldi, Head of Innovation and Head of Medical Scientific Information at Giuliani.<\/p>\n

Biogena, which complements Giuliani\u2019s existing Skin Care business, will enable the Company to firmly establish itself as a leading player in pharmaceutical dermatology.<\/p>\n

In the transaction, Giuliani was supported by PwC as M&A and legal advisor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Milan, January 13, 2023 \u2013 Giuliani, a pharmaceutical company recognized for its research in the gastroenterology, hair care, and dermatology fields and owned by the Giuliani family, announces that it has finalized the acquisition of the Biogena dermatological product portfolio from Valetudo, a company based in Bergamo and founded in 1982. Over the past forty … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":7037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-7042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"\nGiuliani acquires the BIOGENA line from Valetudo. - | Giuliani Pharma<\/title>\n<meta name=\"description\" content=\"La linea Biogena permetter\u00e0 alla Giuliani di rafforzare la sua posizione nelle farmacie e presso la classe medica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.giulianipharma.com\/en\/media-news\/giuliani-acquires-the-biogena-line-from-valetudo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giuliani acquires the BIOGENA line from Valetudo. - 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