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MEDIA & NEWS / Eventi / Giuliani presente a Cosmofarma 2017 con Bioscalin®
Giuliani presente a Cosmofarma 2017 con Bioscalin®
Giuliani, the Italian pharmaceutical company with more than 120 years of history, participated with its brand Bioscalin® in Cosmofarma Exhibition 2017
02
May. 2017
Giuliani, the Italian pharmaceutical company with more than 120 years of history, participated with its brand Bioscalin® in Cosmofarma Exhibition 2017, the event held in Bologna from May 5 to 7, which has become a European benchmark for the pharmacy sector and the Health Care and Beauty Care industries. Bioscalin®, the leading anti-hair loss brand in Italy, is the line of products developed by Giuliani laboratories entirely dedicated to the care and beauty of men’s and women’s hair.
Thanks to more than 25 years of experience and the constant, rigorous commitment of Giuliani Anti-Hair Loss Research experts, Bioscalin® products are now synonymous with effective, high-quality solutions and represent the most widely used and recognized anti-hair loss line in pharmacies.
Giuliani Anti-Hair Loss Research supports innovation and has always been dedicated to identifying new effective treatments to counter scalp disorders and hair loss. For this reason, the Bioscalin® brand participated as a platinum sponsor in Cosmofarma’s first Trichology Symposium, an event aimed at involving dermatologists and pharmacists in investigating the possible causes of certain hair and scalp disorders.
Due to its important role in the dermocosmetics sector, Giuliani also took part in the 5th Cosmofarma Observatory consensus meeting, which analyzed the opportunities related to the possible development of partnerships between cosmetic companies and pharmacies.
Barbara Canessa, Giuliani Marketing Director, participated in the event.
During Cosmofarma Exhibition 2017, Giuliani exclusively previewed at the Bioscalin® stand the new line against temporary hair loss — the result of rigorous research into the physiological processes of the hair follicle — and the new product Bioscalin® Signal Revolution, an innovative topical treatment designed to counteract hair thinning and hair loss.